Pay-per-click is commonly associated with first-tier search engines . With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Paid Search Marketing, Search Engine Marketing is the fast-growing medium of advertising/marketing your products digitally. The web is growing at a pace faster than we can imagine. It's bringing people closer to their needs and wants and making things accessible right on their desktop.
People have started using the internet as the decision making medium and the web impacts a lot of their purchase decision. Paid search marketing is a perfect blend of branding and ROI where the advertiser gets users based on their buying intent. The intent is known through the contextual page that they are visiting or the Keywords being utilized to help feed their decision.