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It is estimated that, by the end of 2019, there will be approximately 2.77 billion people on social media worldwide. With this many people using at least one social media platform, it's a great way for you to grow your business. But if that's still not enough to convince you, we've got 10 more reasons why your brand can benefit from an effective social media marketing strategy:
reach your target audience
your business can't generate more leads if people don't know you exist. Utilizing social media platforms for your business allows you to target your audience directly and let them know that you're there. People will search for keywords or products, or like and follow your pages to keep up to date with your posts and offers. Anything you put online will show up directly in their news feed and discover pages, meaning getting your content seen by the right people just got that bit easier.
Allows you to create a community
Social media allows you to build up a sense of community between your brand and your customers. With it, you can engage directly with your customers. Answer their comments and questions to find out what they like and what they're looking for from your business. You can tailor your content to your audience whilst also showing that you have great customer service by responding to comments and messages.
Keep your brand relevant
In 2019, most of the major brands are on social media. Using the online platform shows audiences that you're up to date and relevant whilst keeping you informed of any changes in your sector and with your customers.
Having a keen online presence also keeps you in the mind of your customers, ensuring that they don't forget your brand, and encourages customer loyalty and repeat purchases.
Keep an eye on your brand's reputation
Social media allows you to track what people are saying about your brand e.g. if they like it, what you could improve on etc. By doing this, you know exactly what your customers think of you and identify what works and what doesn't. The best thing about platforms such as Facebook is that past customers can post reviews directly to your page, so potential customers can see what kind of service they can expect. Customer reviews can hugely impact buying decisions, so the more good reviews you have on your page, the more likely people are to buy from you.
Build your brand personality
It's hard to build a brand personality without frequently engaging with the public. This doesn't necessarily mean that you should always try to be funny because this isn't always relevant to your brand's tone or purpose and can put people off. Posting at least once a day allows you to connect with your audience and build a personality which appeals to them but stays in line with your brand. People want to know that you're friendly and there to help, but also that they're dealing with a real person, not just a business.
Establish your authenticity
Being active on social media reassures potential customers of your authenticity when dealing with you for the first time. It proves to your customers that you are in fact a real business and that you're willing to help them should anything go wrong, or they have any questions. It shows them that there is always someone on-hand and that there is, in fact, a person behind the brand.
Drive traffic to your company website
Social media is very effective with regards to lead generation since promoting content will also help to drive traffic to your website. Customers who can see that you're active on social media and have a good reputation will click through to your website to find out more about your brand and the products you sell. Social media can be an essential tool for your sales funnel, so having an active online presence can ultimately increase traffic to your website and aid in increasing sales.
Social media is important for SEO
Being talked about on social media not only increases your brand reputation t also shows your authority and authenticity to Google's algorithms, meaning that you'll rank higher in organic customer SEO based searches. This leads to higher website traffic because more people can find you and end with higher sales as a result.
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